Mall-owned rewards platform

Your Mall. Your Shoppers.
Your Data.

Replace third-party reward programs with your own. Next Wave gives your mall a branded rewards pass — so Entertainer, Fazaa, and bank reward schemes stop profiting from your footfall.

Request a pilot → See how it works

One property. No long-term commitment. Live in approximately two weeks.

The problem

The demand already exists.
You just don't own it.

Your retailers pay you rent to access the visitors you bring in. Then they pay heavy commissions to Entertainer, Fazaa, and bank reward programs — for the same visitors, inside your mall.

Your shoppers pay membership fees to those same third-party apps just to get deals in your property. And while they do, they hand over their personal data to platforms you have no relationship with.

Entertainer, Fazaa, and bank reward programs have built businesses worth hundreds of millions. Your mall is what makes that possible — but you see none of the revenue, none of the data, and none of the relationship.

The demand already exists. Now own it.

What it is

A pass that lives where
your shoppers already are.

Next Wave is a white-label rewards platform built for mall operators. Your Pass lives in Apple Wallet and Google Wallet — no app download required. Shoppers scan a QR code, tap once, and your mall is on their phone.

Apple Wallet Google Wallet No POS integration No app download Live in ~2 weeks
What you get

Everything you've been
handing to others.

A direct line to every shopper
Reach them about Ramadan campaigns, flash sales, new tenant openings, or anniversary events — without paying a third party for the privilege.
Customer data that belongs to you
Visit behaviour, offer preferences, and engagement history — owned entirely by your mall, not by an external platform.
A new revenue stream
Charge tenant participation fees, run paid promotional slots, or use the platform to protect and grow anchor tenant relationships.
Your brand in their wallet
Your logo, your colours, your identity — displayed natively on every shopper's phone, 365 days a year.
How it works

From brief to live
in two weeks.

01
Design Your Pass
Next Wave configures the pass with your branding: logo, colours, messaging. Shoppers see your mall, not our platform.
02
Onboard Your Merchants
Every retailer, F&B outlet, and service in your property lists their offers in one place. Flexible mechanics — percentage off, fixed discount, or bundle promotions. Simple enough that every tenant can participate without operational burden.
03
Shoppers Scan and Join
One QR code, displayed in-mall, at checkouts, or across your social channels. No app store. No registration form. Higher adoption than any third-party program achieves because there's nothing standing between the shopper and the offer.
04
You Stay in Control
Push notifications, seasonal campaigns, and new offers go out directly from your team. The shopper relationship is yours to grow.
Shopper experience

Four steps.
Zero friction.

Higher adoption than any third-party program because there's nothing standing between the shopper and the offer.

1
Scan
A QR code in-mall, at checkout, or on your channels.
2
Add
One tap to Apple Wallet or Google Wallet, already on their phone.
3
Receive
Mall-curated deals, retailer promotions, and seasonal campaigns in one place.
4
Stay Connected
Push notifications from your mall, not from Entertainer or Fazaa.
Your Mall
Rewards Pass · Member
Today's Offers
Café Blanc
20% off
The Sports Store
Gift with purchase
Free Parking
2hrs validated
Your Mall · Ramadan Campaign
New offers added — tap to explore 12 exclusive deals this week.
Already in market

Launching June 2026.

5
Malls at launch
50+
Tenants participating
20k
Estimated members
Getting started

One property.
No long-term commitment.

We scope every pilot to a single property. That keeps it focused, fast to launch, and easy to evaluate — before any wider conversation about your portfolio.

Subscription pricing is structured around property count and features. No per-redemption charges, no usage overages. Speak to us and we'll put together a number that makes sense for your situation.

Pilot programme
See it live in your mall first.
One property. Full platform. Live in approximately two weeks. You decide what happens after.
  • Branded pass — your logo, colours, identity
  • Unlimited tenant offers & promotions
  • Push notifications & seasonal campaigns
  • Shopper analytics — data owned by you
  • No POS integration required
Request a pilot →
Common questions

Everything you need to know.

Is this a mobile app?
No. Shoppers scan a QR code to add a digital pass to their preinstalled Apple Wallet or Google Wallet. No app store, no login, no storage concerns.
Does it require POS integration?
No — and this is worth highlighting. The Next Wave platform operates entirely independently of existing POS systems. No technical hurdles for your IT team, and no corporate approvals needed from your tenants' head offices.
Is the pass branded to our mall?
Yes. The pass, landing pages, and the entire shopper journey are configured with your logo, colours, and messaging. Shoppers see your brand throughout — Next Wave works in the background.
How long does setup take?
Approximately two weeks from brief to live launch, depending on how quickly branding assets and initial tenant offers are finalised.
What offer types work best at launch?
Quick-service dining offers, seasonal gift-with-purchase campaigns, and parking incentives perform well early. They are easy for shoppers to understand and straightforward for retailers to support.
How is it priced?
Subscription pricing structured around your property portfolio and required features — no per-redemption charges and no unexpected usage fees. Contact us for a quote tailored to your portfolio size.

See it working in
your mall first.

One property. Full platform. We handle setup — you evaluate it on your terms, with no obligation to continue.

Request a pilot →

Scoped to one property. No long-term contract required to start.